Saturday, November 13, 2010

Branding spells cast

I am not a spendthrift. I am not a shopaholic. I am not uncontrollable. Confession ends. Amen.

Today, I made a story and told it to a very important person in my life. The story goes:

I bet you knew that all Casinos around the world are "protected" by some powerful Feng Shui, a notation to it's business success all year round. Irregardless if the Casino is indeed operated by a foreigner a.k.a kwai lo...I am more than just sure that there is some kind of positioning in the premise. But hush hush...apart from feng shui, there are unseen paranormal beings hallowing in Casinos too. Yeah, we chinese call it "guai jai" or little ghost of lost souls...wandering at the premise. Be honest, if you are in a Casino - you'll either lost the sense of time, and/or you don't feel like leaving already while you are either winning or losing monies. It's either you don't play at all in the casino, or you will be dreaded to leave your heavy ass. Right?

I am now telling you the essence of my story. It's a fact. Be ready.

Apparently, all branded boutiques applied casino's wonderful tactic too. Head's definitely not nodding if you are about to say "feng shui...?" No, it's not feng shui. Branded boutiques like LV, Coach, Burberry, Zara, MNG, Guess, DKNY....listless, they don't need feng shui at all! It's the latter -- guai jais....with "s" because not only one. Well, the guai jais work in a different SOP as compared to those at the casinos. The guai jai will be speaking, or literally whispering to your ear and say "buy this tote...buy this bag...buy this boots..I know you don't need it, but hell who cares? you NEED this because it will make you feel better~~~" and so it goes. Your hands trembling, grasping the air as if you can't breath. Headed straight to the counter and pull your plastic card out. Once the cashier hand the shopping bag to you, it was all relief, and you really do feel better about yourself. But little did you know, the guai jai actually stayed in the shopping bag, and followed you home. Because after a month or so...guai jai will make you start hearing things again. The voice says " Go...go shopping again. You need NEW things. You don't want those old things to stuff your wardrobe, don't you...? There's new season offer out there~~~ go...go....."

And after that, I rest my case.

2 comments:

  1. I don't really understand. So, u have managed to grab something or it's just a story?

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  2. Took me time to understand all of the comments, but I seriously enjoyed the write-up. It proved being really helpful to me and Im positive to all of the commenters right here! Its constantly nice when you can not only be informed, but also entertained! I am certain you had enjoyable writing this write-up. business name ideas

    ReplyDelete